Pricing

Simple, honest pricing.

Start free and try the AI coach on real practice drives. When you're ready, Pro is purchased inside the app through the App Store — there is no checkout on this website and no card details are ever entered here.

1 month

£9.99 billed monthly

Flexible — cancel any time.

  • Unlimited analysed drives
  • An examiner-style debrief after every drive
  • Free Drive & Guided Route modes
  • Mirror-check detection and progress tracking
Download the app to get started
Best value

6 months

£44.99 billed every 6 months

Works out at about £7.50/month

The lowest monthly price.

  • Everything in the 3-month plan
  • Covers you from first lesson to test day
  • Ideal if you're starting from scratch
  • Cancel renewal any time in your App Store settings
Download the app to get started

Subscriptions are only available inside the ClutchUp app. This page exists so you know what to expect before you download. All billing is handled by Apple through your App Store account — payment is taken by Apple, subscriptions renew automatically, and you can cancel any time from your device's App Store subscription settings.

Before you pay anything

Free to start.

You can create an account, record practice drives and read real AI debriefs before subscribing to anything. No card details are needed to try ClutchUp, and none are ever entered on this website.

  • Record and analyse real practice drives on the free tier.
  • Nothing is charged unless you choose Pro inside the app.
  • Your current allowance is always shown in the app.
Buying Open ClutchUp, go to Upgrade, pick a plan. Apple's native payment sheet handles the rest — Face ID or your Apple ID password.
Managing Everything lives in your Apple ID subscription settings: Settings → your name → Subscriptions → ClutchUp.
Cancelling Cancel in the same place, any time. Pro stays active until the end of the period you've already paid for.

Billing questions

No. There is no checkout here and no payment details are ever collected on this site. Pro is bought inside the ClutchUp app using Apple's In-App Purchase, which means Apple handles the payment and you never share card details with us.

Yes — each plan renews at the end of its term until you cancel. You can turn renewal off at any time in Settings → your name → Subscriptions → ClutchUp on your iPhone, and you'll keep Pro until the end of the period you've already paid for.

Your subscription is tied to your Apple ID. Sign in to ClutchUp on the new device with the same Apple ID and use Restore purchases in the app to bring Pro back.

No. The free tier lets you record and analyse practice drives so you can see what the debrief actually looks like before deciding. Pro removes the limit on analysed drives.

Download the app to get started.

Start free, then choose a plan inside the app whenever you're ready.

Prices shown in pounds sterling and confirmed in the app before you buy. ClutchUp is a learning aid and does not replace a qualified driving instructor. Not affiliated with the DVSA.